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SEO Case Study: Cedar Built Greenhouses
Overview:
CedarBuilt Greenhouses, a leading provider of premium timber-frame greenhouses, approached us with a clear goal: to increase their leads and sales through their online platform. They wanted to reach a larger audience of potential greenhouse buyers, enhance their online visibility, and ultimately drive more conversions.
The Challenge:
The website, although aesthetically pleasing and informative, faced several SEO-related challenges:
Date
10 June, 2024
Website
cedarbuiltgreenhouses.com
Location
BC, Canada
Value
$600/month
Our Approach:
As the SEO expert on this project, I devised a comprehensive SEO strategy that included the following steps:
To address these objectives, we developed a multifaceted digital marketing strategy that included Technical SEO Audit, Keyword Research & Optimization, content writing, on-page optimization, and Link Building & Off-Page SEO. Our approach was centered around one key concept: capturing the essence of Mayami Wynwood and bringing it to life online.
1. Technical SEO Audit:
- Conducted a detailed audit of the website to identify any technical issues that hindered search engine crawlers.
Improved site speed, mobile responsiveness, and fixed broken links.
2. Keyword Research & Optimization:
- Analyzed industry-specific keywords and long-tail phrases that targeted both hobbyist and commercial greenhouse buyers.
- Optimized meta tags, headers, and content to include these high-conversion keywords.
3. On-Page SEO Improvements:
- Restructured the website’s existing content, ensuring each page was SEO-friendly with clear CTAs.
Created optimized landing pages that targeted specific greenhouse models to capture leads more effectively.
4. Content Marketing Strategy:
- Developed and optimized blog content focused on educational topics like “How to Choose the Right Greenhouse & benefits.”
- Leveraged internal linking to boost page authority and engagement.
5. Link Building & Off-Page SEO:
- Initiated a targeted link-building campaign to earn high-quality backlinks from industry-relevant websites, boosting domain authority.
The Results:
Over a 3-months period, our tailored SEO strategy yielded significant results for CedarBuilt Greenhouses:
Conclusion:
By employing a targeted SEO strategy, we were able to transform CedarBuilt Greenhouses’ website into a lead-generating powerhouse. Through technical enhancements, content optimization, and strategic keyword targeting, we not only increased the website’s visibility but also drove meaningful conversions and sales growth.
Looking to grow your business through a customized SEO strategy? Contact me for a free consultation and let’s get started!
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